Ideas are confluence of knowledge, experience and innovation that are churned together to create unexpected solutions. As a firm that stood up for emerging and fresh ideas, potential VC Associates required an identity that could match up to their professional zeal.
We sowed their simple, yet powerful positioning (‘Ideas Activated’) within our sessions of excited brainstorming. What came to life was a fertile concept that was cutting-edge, sharp and sprouted out the brand’s message. The keen and innovative design precisions helped this brand identity make it to the third edition of the Logo Lounge Master Library Series, Volume 3, Titled 3000 Shapes & Symbols Logos.