The Hive Incubator Program offers resources, guidance, space, individual-directed curriculum, and support services to immigrant entrepreneurs in order to help start and grow their businesses. Business incubation is especially important for newcomer business startups as it helps remove newcomers from the silo of creating a business startup on their own. Incubators also help newcomers with networking, immersion into the local business startup ecosystem, and cultural inclusion.
We developed a brand identity for the program. To fully represent the communal aspect of the programs offered by the “Hive”, we extended their identity resembling a beehive that which is made of orbs, each representing a unique program participant. This allowed not only to visually communicate the program but also celebrate the unique backgrounds and skills of each person within.