Every year, between 1.2 million and 2 million children under 18 suffer a concussion in North America during sports and recreational activities.
Concussion Heroes was started by a local Osteopath who understood and saw on a regular basis the long-lasting side effects of concussions. Just like many things, prevention is often the best medicine and it’s with that idea that the first athlete concussion prevention training program for physicians was created.
In collaboration with Wevrr, we were mandated to develop an identity for the company. Together, we developed an identity and marketing collaterals that clearly communicates the company’s purpose and values.
The logo and identity system is based on the following elements: the brain, the company’s initials (CH), a barbell to demonstrate physical activity, and the shockwaves from the impact that causes concussions.