CLIENT
Venn Innovation, Moncton NB, Canada
Canadian
YEAR
2019
SERVICES

Tip of the iceberg

Their goal was to expose the world of finance technology to Atlantic Canadian companies and to attract global investors to the region.

As a part of their mandate, Venn regrouped some of the most up and coming finance technology firms in Atlantic Canada to attend the Money 2020 conference in Las Vegas. Their goal was to expose the world of finance technology to Atlantic Canadian companies and to attract global investors to the region.

Venn mandated us to develop a brochure-type of document to display the corporate profiles of each participating company. However, we soon realized that a simple brochure wouldn’t help the group of companies stand out at one of the world’s most attended technology trade show. With over 3,400 participating companies and giants like Google, IBM, Deloitte and, PayPal at the table, we knew that standing out would be an incredible challenge for our local Atlantic Canadian firms.

CLIENT
Venn Innovation, Moncton NB, Canada
Canadian
YEAR
2019
SERVICES
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Brand Identity system

As a solution, we went on to create a whole brand identity & system which truly represented the vibrancy of our region and the opportunities it offered. To do so, we developed a trademark symbol that, at first glance, looked like a lighthouse but also included elements representing technology and finance.

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Brand Applications

Following the development of the Atlantic Fintech Trademark, we developed a whole system of touchpoints for potential investors and partners to interact with. These touch points included the brochure, a website, a pull-up banner, tent cards and t-shirts.

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Digital Marketing

Their goal was to expose the world of finance technology to Atlantic Canadian companies and to attract global investors to our region. We did this with a n extensive social media and digital marketing campaign which ran for 3 full weeks with great results.

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A project on your mind?

If you have a branding, design, digital, creative or advertising project you’d like to collaborate with us, send us your query and we’ll get back to you within 24 hours. Is it urgent? Then feel free to give us a call on +506 381 4222

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